Commitment to Self-Publishing

You're just getting started

The delivery of your book is not the end of your publishing project any more than giving birth is the end of parenthood.

Months and even years of nurturing your book lie ahead. Money will be needed--perhaps the hardest money you'll ever spend--to promote your book. Time will be pulled out of your schedule, and your nervous energy will be stretched to the limit.

Every author who chooses Griffith Publishing for book production services receives the monumental book by John Kremer, 1001 Ways to Market Your Books. The 1,000-plus pages of this book are devoted to helping authors and independent publishers come up with a strategy and a plan for selling books. John Kremer also offers a free on-line newsletter, mini-seminars, and individual consultating for self-publishing authors.

Some additional pieces of advice:

The most economical form of advertising is word-of-mouth. Talk up your book at every opportunity.

The most costly advertising is paying for a message that reaches people who aren't interested in your topic. Newspapers, general interest magazines, billboards, radio and TV are examples of advertising that will cost more than your book will earn unless you're playing a high-stakes game with a hot product and a talented ad agency--and can afford to lose it all.

Publicity is the biggest book promotion bargain. Drum up a cause, a dramatic demonstration, a controversial take on your topic and if your book is in the same vein, the interviews and publicity that follow will sell your book.

For most self-publishing authors, promotion comes by way of interviews in local news media, speeches at local clubs and special interest groups, coverage in magazines or newsletters geared to the same market as the book, letters and notes to friends and aquaintances, email to selected persons, and casual conversation

Let us hear from you. Everything we've learned about self-publishing we've learned from you, the energetic authors who make our work so interesting and rewarding. Call us at 800 359-9503 or 208 454-9553. Send email (hodi@mindspring.com). Let's talk.